| Authorized |
| Date |
Shares |
Source |
| 3/31/2005 |
100M |
10Q |
| Outstanding |
| Date |
Shares |
Source |
| 2/1/2006 |
67.5M |
Company |
|
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 The Company
Martin Nutraceuticals Inc. (OTCPK: MNCL) is a development stage company that develops and markets natural/complimentary medicine (nutraceuticals) for joint pain to the general consumer, increasing the activity of the immune system and obesity control. Using patented and proprietary oral systemic enzymes, Martin Nutraceuticals is quickly establishing itself as a category leader in the nutraceutical marketplace.
Martin Nutraceuticals Inc. has been able to create an oral systemic enzyme that helps in the absorption of its products. It is in fact this feature in the Joint Therapy and the Digestive Therapy that distinguish Dr. Martin's products from its competitors. Martin Nutraceuticals is currently producing complimentary medicine for the current market segments: Joint Pain, Digestion, Weight Loss, Anti-Oxidization
The Growing Market
Over the last decade, the nutraceutical market has become a vastly popular and lucrative industry. With a heightened concern for a better, healthier lifestyle, the population in general has taken a proactive approach to their own health. Today, nine out of ten Americans are actively involved in not only treating, but also diagnosing their own health-related problems, with six out of ten consumers stating that they are more likely to treat themselves than they would have last year . This has been the increasing sentiment, which has resulted in the dynamic growth of the nutraceutical market to over $74 billion.
Strengths
The strength and rapid growth of Martin Nutraceuticals lies with three prominent factors. The first is the knowledge and recognition of Dr. Anthony Martin Sr. (Tony) - one of the most recognizable faces in the province of Quebec, the second is the supplemental products created by Tony for Martin Nutraceuticals Inc. and the third is Martin Nutraceuticals ability to bring the products to the marketplace. Martin Nutraceuticals Inc. is dedicated to providing individuals the highest standard of nutraceuticals available on the complimentary medicine market.
Since the newly derived category of "Dietary Supplements" by the Food and Drug Administration (FDA) in 1994, the Nutraceutical, or complimentary medicine as it is sometimes termed, has been a juggernaut market. This unprecedented growth is due in large part to the presumed safety; potential nutritional and therapeutic affects that many nutraceuticals offer. With the current growth of the nutraceutical and complimentary medicine market, it is estimated that this industry will surpass $250 Billion US in annual consumption by the year 2006.
The Products
Martin Nutraceuticals Inc. offers individuals a wide array of reliable and effective nutraceuticals. Martin Nutraceuticals has created a family of complimentary medicine and supplementation that has helped thousands of people suffering from arthritis and general joint pain, poor circulation, tiredness, obesity and digestive complications. By integrating proprietary oral systemic enzymes, Martin Nutraceuticals has revolutionized the consumption of naturopathic supplementation. With the use of these enzymes with products such as Arthrizyme™, Martin Nutraceuticals has designed an innovative way to treat arthritis and general joint pain.
Arthrizyme
Arthrizyme is the only systemic oral enzyme designed to revolutionize the way arthritis and general joint pain is naturally treated. Arthrizyme is also the only systemic enzyme formula that can survive the various pH ranges of the stomach. From the stomach the enzymes reach the intestines from where they are absorbed through the protective layer into the bloodstream. With the integration of valuable oral systemic enzymes, anticipated results are attained faster and more effectively, leading to a higher consumer retention rate and a high level of consumer loyalty.
Arthrizyme is Martin Nutraceuticals' primary product offering. Arthrizyme is an all natural, unique blend of systemic enzymes proven to provide superior anti-inflammatory benefits, by breaking down harmful protein and facilitating its removal from the body. To aid in the reduction of inflammation, Arthrizyme also has been shown to have an effect on improving the blood flow and regulating the immune system, which in turn assists the human body in accelerating the healing process.
Implementing the highly coveted success of Dr. Martin's Joint Therapy, which has contributed to helping thousands of people overcome pain and suffering related to arthritis and joint pain, Martin Nutraceuticals has developed a family of innovative complimentary medicine to aid all types of difficulties to enhance a better lifestyle. Here is a link to more information about Arthrizyme.
Oxygenol
Dr. Martin's Oxygenol formula is a water-soluble, antioxidant formula extracted from a particular species of Canadian pine bark extract extremely high in bioflavonoids. These bioflavonoids are particularly favorable, due to
their nature of blocking unwanted, undesirable compounds in the body. Being 50 times more powerful than vitamin E and 20 times more powerful than vitamin C, the Oxygenol formula has been a mainstay in the treatment of chronic illnesses including Chronic Fatigue Syndrome and Fibromyalgia.
Maximum Slim
Dr. Martin's Maximum Slim formula consists of capsules, ampoules containing NeoPuntia, a ready-mix drink and a beverage mix. Utilizing NeoPuntia - the dietary fiber taken from the Nopal plant, Dr. Martin has developed the Maximum Slim to bind fat from food, therefore preventing fat from being absorbed by the body. This in turn suppresses hunger and increases metabolism in a safe and effective way. Dr. Martin also provides this nutraceutical in ampoules, for children and adults who have a hard time consuming capsules. Using the Maximum Slim Quick Start ready-mix drink, Dr. Martin provides an effective beginning to a healthy weight loss program. Used as a detoxification drink with consumption of an abundance of fruits and vegetables, the program can easily result in a 4-10 pound weight reduction in 2 days.
Digestzyme
Bloating - Indigestion - Heartburn - Gas - Stomach or Intestinal Pain - are all digestive problems that can be solved with the use of Digestzyme - a product developed with the use of the strongest enzymes available today. Digestzyme has been formulated to drastically improve digestion and nutrient absorption.
The Martin Nutraceutical family has expanded to include such revolutionary products such as Digestzyme™, Heartzyme™, Petzyme™, Oxygenol™, Maximum Slim and Probiotix™. With this diverse family of products, Martin Nutraceuticals has been able to offer an alternative to the growing concern for general joint pain, increasing the activity of the immune system, increasing alertness and awareness and obesity control.
The Markets
With the relatively growing concern in the general populace of how health care is managed, administered and priced, along with the exponential costs associated with disease treatment in modern medicine - people are becoming more proactive in searching for alternative beneficial products such as nutraceuticals to compliment them in their dieting and maintaining of their lifestyle.
In 1989, The Foundation for Innovation in Medicine coined the term "nutraceutical" to give an identity to a highly promising area of health and medicine. In this definition, a nutraceutical is considered to provide medical or health benefits including the prevention and treatment of disease. When instituting this name, aspirations of the nutraceutical market were high, but not even the Foundation for Innovation in Medicine understood how utraceuticals would revolutionize the medicinal and supplemental industry, Dr. Tony Martin did. According to the Business Communications Company, Inc., "The global nutraceuticals market grew from $38.2 billion in 1999 to $46.7 billion in 2002, an average increase of 7%." This same study indicates that the global nutraceutical market will rise to topple $74.4 billion by the year 2007, and the company poised to make a substantial impact is Martin Nutraceuticals Inc.
Martin Nutraceuticals has conceived a marketing strategy that will establish the company as a leader in the nutraceutical industry. The marketing strategy consists of utilizing a diversity of mediums to bring the products to
the forefront. The most notable form of marketing will consist of Infomercials that will result in direct sales and increased traffic to the website.
Historically, the use of infomercials has led to significant sales and Martin Nutraceuticals is anticipating a 4:1 ratio on revenue dollars versus dollars spent.
Management
Dr. Anthony Martin, D.C., Ph.D., R.N.C.P, D.N.M. brings over 30 years of Naturopathic and Supplementation experience to the team at Martin Nutraceuticals. Dr. Martin has been involved in the betterment of lifestyle since his graduation from the Canadian Memorial Chiropractic College in 1974. In 1997, Martin became a Doctor of Natural Medicine and is certified by the Examining Board of Natural Medicine Practitioners. Since accomplishing his PhD, Dr. Martin has become one of the most sought after speakers on the topic in Nutraceuticals in the world. Dr. Martin has regularly conducted seminars throughout North America to audiences tallying over 50,000. Dr. Martin has authored many books in the field of nutraceuticals and has been invited on many television and radio stations on the topic of nutraceuticals and Chronic Fatigue Syndrome - where estimated audiences combined to over 26 million unique watchers and listeners. As Dr. Martin's recognition will immediately associate familiarity with Martin Nutraceuticals, it will be the actual
products themselves that will maintain sustained growth of the company.
The Future
A corporate structure has been implemented to sustain the anticipated growth of Martin Nutraceuticals. Emphasis has been placed on a nucleus of competent management that will continue to nurture the growth of the business. Management will ensure as each medium of marketing and advertising is explored, other markets will be prepared and ready to launch. This will make certain of maximum growth of the company. The goal of Martin Nutraceuticals is to fulfill the growing demand for nutraceutical products that provide not only health benefits but also prevent and provide treatment for disease. With an ever-growing demand by the worldwide population in maintaining a healthier life and better lifestyle, many have taken a proactive approach in implementing nutraceuticals into their daily regime. With the consistent growth and an upward trend in the demand for complimentary medicine, Martin Nutraceuticals will be able to grasp a stronghold in a market that is poised to continue its explosive growth.
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